You’re offered a review incentive program and WeddingWire won’t promote competitors when visitors are viewing your profile. Professional - this level guarantees you placement under the WeddingWire vendor directory, which makes the previous two levels sound like you aren’t guaranteed to show up under the catering vendor directory.Standard - this profile comes with a few added perks, like client management/support and access to marketing tools (which you may or may not have to pay for to utilize).Lite - this is the free account, and you basically get space for photos and the option for clients to review.Profiles on WeddingWire come in five different forms: The last thing you’d want is to be listed on of 6. It could be worth, however, it if there are several pages of caterers without a featured profile. It might not be worth the extra $100+ a month for a featured profile if you’ll be one of a dozen. Make sure you take a look at your region before you agree to pay for a featured profile. Not the worst thing in the world, you’re still on the first page of results, but it’s not the best thing for a company spending a lot of money either. You’re still way down on the search results. There is a chance you could be one of 12 featured caterers, and therefore potentially listed No. While it is important to be listed early on in the search rankings, it’s worth noting that the limit for number of featured accounts per region is not small. Here is one problem with these paid profiles, however: We recommend you check out what your competition is doing before you make the switch because a secret shop like that could be deceiving. Pricing for this level of profile is only given to those who first inquire. Featured - this is essentially a way to pay to get your profile listed ahead of all other levels of profile during a search, plus the opportunity to be featured in a print magazine.This one typically costs between $120 and $140 per month. Standard - deemed the “most popular” profile type (though we aren’t sure that necessarily applies to catering), which gives you an unlimited number of photos to upload, social media links and space for a bio and personal message.Lite - the cheapest paid account, usually around the $50 a month mark, offering such upgrades as space for additional photos and the opportunity to respond to reviews.Limited - a free account with very little to offer you as a vendor other than contact information and a few photos.Profiles on “The Knot Wedding Network” come in four different forms: Now that we’ve stressed the importance of what lies on the other end of a click-thru from your wedding vendor profile to your website, let’s talk about profiles on The Knot and WeddingWire. Here’s an article we wrote to help you decide if it’s time to update your website. The modern-day engaged couple expects a certain level of service via website and if they don’t find it, you can be sure they will keep looking until they find it on one of your competitor’s websites. Please take this step seriously because your investment in an online wedding profile will not be worth it if your own website cannot convert visitors into leads. If your website doesn’t convert visitors into leads, you won’t land clients from any wedding planning website, The Knot, WeddingWire or otherwise. We’re saying this because everything about WeddingWire and The Knot point the visitor - your potential client - to your website. We’re not just saying this because we are a marketing company. What to Consider Before Paying for a Profileīefore you sign up for a profile - before you even talk with a representative from The Knot or WeddingWire - you should take a long, hard look at your own website. Let’s talk about The Knot and WeddingWire and how you can make an informed decision on when and where to invest your marketing budget. there might be times when you could be seeing little return on your investment simply because your strategy is not effective. That doesn’t mean, however, that both sites are always worth the investment.Įspecially with so many options from which to choose on each site - levels of paid profiles, advertisement opportunities, email opportunities, etc. Many of our clients and caterers throughout the country have profiles on both sites, and they are doing quite well. Let’s start off this article by saying that it’s not always The Knot versus WeddingWire.īoth sites have the potential to add value to your wedding business, and both have proved beneficial to many caterers. Should you pay for profiles on either site? Which level of profile? Should you advertise? Where should you spend your wedding marketing budget, with The Knot or WeddingWire? WeddingWire - Which Has the Best Return? by Nuphoriq
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