![]() Early that year, the BBC’s Antiques Roadshow discovered 15 more originals of the rare wartime posters. Lookups for keep calm and carry on spiked in 2012, according to Google Trends. Victim: Helen Morrison (deceased) On the case: entire team A plane makes its descent into Las Vegas. ![]() A petty crime aboard an inbound plane to Las Vegas erupts into a murder investigation when one of the passengers is found dead. And, thanks to enterprising designers, one can flaunt their preferred calm-keeping on everything from coffee mugs to cell phone cases to throw pillows. Keep Calm and Carry On is the twelfth episode in Season Fourteen of CSI: Crime Scene Investigation. Today, one can keep calm and do whatever it may be that gives one special pleasure, pride, or a sense of community and identity: Keep Calm and Knit On, Keep Calm and Watch Stars, Keep Calm and Go Buckeyes. Yet more went full meta: Change Words and Be Hilarious or Meme Meme and Memey Meme. Others made clever puns: Keep Calm and Carrion. Some flipped the message: Now Panic and Freak Out. In the early 2010s, the keep calm and carry on meme became so widespread that it spawned clever parodies. One can Keep Calm and Hug a Tree or Keep Calm and Hug a Texan. Variations typically follow the template Keep Calm and X: Keep Calm and Drink Tea or Drink Beer, swapping out the crown icon for a teacup or pint glass. Everyone from crafters to tweeters have riffed on the slogan. Since then, keep calm and carry on exploded as a meme. ![]() Social psychologist Alain Samson observed for Henley that “he words are also particularly positive, reassuring, in a period of uncertainty, anxiety, even perhaps of cynicism.” The poster skyrocketed in popularity after the 2008 recession, explained Foreign Affairs Correspondent Jon Henley in 2009 for The Guardian. Patrons fell in love with it, and the booksellers printed tens of thousands of copies over the decade. His wife and co-owner, Mary, framed and displayed the poster. The Keep Calm and Carry On poster languished in number and obscurity until Stuart Manley discovered a copy in 2000 tucked away in a box of old books for his bookshop, Barter Books, in Alnwick, England. It never did display the posters, and most were recycled in 1940 during a wartime paper shortage. The British government printed nearly 2.5 million copies, reserving them to boost morale in case of a particularly bad German bombing. The other two posters featured equally comforting slogans: Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory and Freedom is in Peril Defend it with all Your Might. Who, exactly, coined the slogan is unclear. The third, and now iconic, poster flashed Keep Calm and Carry On in white, capital letters underneath an image of a crown on a bright, grabbingly red background. Enjoy.The basic verb phrase carry on means “to continue” doing something, but here, it specifically means “to persevere” and is often associated a British “stiff upper lip.”Īccording the UK’s official History of Government blog, the British Ministry of Information developed a series of three posters in 1939 to rally and reassure its populace as World War II ramped up. But the story's a fine one, too, and the sentiment of the poster, which overexposure had led me to dismiss as trite, becomes moving and inspiring again when resituated in its original context of genuine threat and principled resistance. It's a lovely video, as much for its shots of Barter Books - once a Victorian railway station now overflowing with well-stocked shelves - as for the story it tells. Apparently, customers were so taken with it that the pair began making copies - and an iconic noughties image was born. 50 years later, Stuart found one in a box of books he'd bought at auction, and Mary put it up by the till. Some 2.5m copies of our poster were printed, but in the end they were kept back "held in reserve, intended for use only in times of crisis or invasion", which happily never came. The video tells the story of the Keep Calm posters, which were commissioned by the government during the second world war as part of a wider poster campaign designed to boost morale among the civilian population.
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